The programme:

Friday 18 October
9:15 am - Conference at the University of Naples Federico II
Title: ‘Tourism Models and Placemaking in Urban Contexts: Comparing Methodologies, Social Categories and Spatial Effects’.
During the conference, Variabile K will present its activities, projects and future objectives, offering an overview of its work in the Herculaneum area. The introduction will be dedicated to the students and project partners, preparing the group for the activities in the field.
Saturday 19 October
9:30 a.m. - Activities on the territory of Herculaneum
The students will be divided into two subgroups:
- Group 1: Participation in the ‘Ercolano tra pezze e ricchezze’ tour, an itinerary exploring local history, from the post-eruption phases of Vesuvius to the present day. Students will have the opportunity to dialogue directly with shopkeepers, residents and visitors, deepening the link between community and territory.
- Group 2: Cooking class as part of the ‘Tavuliata’ project. The students will learn how to prepare typical Herculaneum dishes with the help of local cooks, discovering how food can become a powerful tool for tourist attraction and cultural enhancement.
Sunday 20 October
13:30 - Excursion to the Gran Cono of Vesuvius
Students will be guided by the Faculty of Biology of the Federico II University on an educational excursion to Mount Vesuvius. The focus will be on the autochthonous flora, volcanic morphology and geology, providing a better understanding of the volcano's eruptive history and its impact on the surrounding environment
.
Monday 21 October
10:00 - Visit to the Archaeological Park of Herculaneum
Students will explore the archaeological site accompanied by experts and discover the history of the ancient city.
15:00 - Group work in the MAV (Virtual Archaeological Museum)
Collaborative work session to develop ideas and projects to promote the heritage of Herculaneum.
Tuesday 22nd October
9:00 - Brainstorming and workshop at Villa Campolieto
Students will take part in a participatory design workshop with the aim of developing sustainable and innovative tourism interventions for the area, supported by local partners and teachers.
Wednesday 23rd October
9:00 - Final Project Presentation
Students will present the results of their work to partners, the local community and experts in the field. The day will end with a feedback session and discussion on sustainable tourism and urban regeneration models.

Projects

Connecting Code

'O Vic e Mar

Futura

Participatory Architecture Workshop

'A Ruana, community space

Focus on: Ercolano

Ortora Change The Game

A mani nude

Villa Campolieto

NOTE

B.I.P. “Blended Intensive Programmes”

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